CONQUERED KINGDOMS

The Empire's Trophy Hall

Real campaigns. Real results. Real empires built with words that command markets.

$12M+
Generated
340%
Avg. ROI
28
Campaigns
FEATURED CONQUESTS

CASE STUDIES

Behind every empire is a battle-tested strategy. Here's how we helped visionaries command their markets.

Female hands in sweater holding coffee cup and using laptop on white wooden background with pumpkins and notebook, cozy autumn workspace scene, top view.
$2.4M
Revenue Generated
In 6 Months
HIGH-TICKET COACHING Leadership Development

From $40K/Month to $400K/Month: How We Repositioned a Leadership Coach as the Undisputed Authority

THE CHALLENGE

Client had incredible results but was drowning in a sea of generic "leadership coaches." Website copy was features-heavy, price-focused, and converting at 1.2%. Needed to command $25K+ packages without price objections.

THE STRATEGY

  • Rebuilt entire sales page using Schwartz's market sophistication framework—shifted from "what we do" to "who you become"
  • Created 9-email nurture sequence leveraging Cialdini's authority triggers and Halbert-style storytelling
  • Positioned client as THE contrarian voice in a saturated market—"anti-hustle" messaging that resonated with burned-out executives

THE RESULTS

472%
Conversion Increase
$2.4M
Revenue (6 Months)
$28K
Avg. Client Value
86
New Clients
"I went from justifying my prices to having clients beg to work with me. The copy doesn't just sell—it commands respect."
— Sarah M., Executive Leadership Coach
SAAS PRODUCT LAUNCH Project Management

7-Figure Launch: Turning a "Me-Too" SaaS Into a Category-Defining Platform

THE CHALLENGE

New project management tool entering a brutally competitive market dominated by giants. Product was solid but messaging was identical to 50 competitors. Needed differentiation that cut through noise and drove trial-to-paid conversions.

THE STRATEGY

  • Created "anti-complexity" positioning—targeted frustrated teams drowning in bloated project tools
  • Wrote launch email sequence using Sugarman's psychological triggers + scarcity mechanics (founder's pricing for first 500)
  • Developed conversion-focused landing page with video script, testimonial framework, and objection-crushing FAQ

THE RESULTS

$1.2M
ARR First Year
3,847
Paying Customers
68%
Trial Conversion
4.2X
Industry Avg
"We went from 'another PM tool' to THE alternative for teams tired of complexity. The positioning was pure genius."
— Marcus T., Founder & CEO
Modern executive workplace with sleek desk, black chair, wood panel wall, large windows, indoor plants, and clean interior. 3D Rendering
$1.2M
ARR Year One
From Zero
Modern psychologist office interior showing empty workspace with laptop, documents, plants and shelves in background, professional therapy environment prepared for client session
412%
Email ROI
90 Days
E-COMMERCE BRAND Premium Wellness

$580K from Email: How We Transformed Abandoned Carts Into a Revenue Engine

THE CHALLENGE

Premium wellness brand with 78% cart abandonment and generic "you left something behind" emails. Email list was massive but undermonetized. Needed to activate dormant subscribers and recover lost sales without sounding desperate.

THE STRATEGY

  • Rebuilt 5-email abandoned cart sequence using story-based urgency (not fake countdown timers)
  • Created 12-email welcome series that educated, entertained, and converted—54% open rate sustained over 90 days
  • Implemented "VIP customer" segmentation with exclusive offers that made subscribers feel chosen, not sold to

THE RESULTS

$580K
Email Revenue (90 Days)
412%
ROI on Email
34%
Cart Recovery Rate
54%
Avg Open Rate
"Our email list went from a cost center to our most profitable channel. Customers actually reply to thank us for the emails. Unheard of."
— Jennifer L., Brand Director

MORE VICTORIES

Additional campaigns that commanded markets and crushed goals.

CONSULTING FIRM

Website Redesign + Positioning Copy

Transformed generic "business consulting" site into authority platform. Repositioned from commodity to premium strategic partner.

285%
Inquiry Increase
$18K
Avg Deal Size
ONLINE COURSE

Launch Funnel + VSL Script

Created complete launch funnel for real estate investing course. VSL script converted cold traffic at 8.7%—3X industry standard.

$892K
Launch Revenue
8.7%
VSL Conversion
MEMBERSHIP SITE

Sales Page + Retention Emails

Rebuilt membership sales page and created onboarding sequence that reduced churn by 41%. Monthly recurring revenue doubled in 4 months.

41%
Churn Reduction
2X
MRR Growth
AGENCY

Complete Brand Messaging Overhaul

Repositioned boutique marketing agency from "full-service" to niche authority. Website, case studies, and outreach copy that attracts dream clients.

67%
Close Rate Up
$45K
Avg Retainer
TECH STARTUP

Investor Pitch Deck Copy

Rewrote pitch deck narrative using storytelling frameworks. Transformed technical jargon into compelling vision that secured Series A funding.

$3.2M
Funding Raised
12
Investor Meetings
PROFESSIONAL SERVICES

LinkedIn Content Strategy + Profile

Rebuilt executive's LinkedIn presence with thought leadership content. Generated 14 inbound leads worth $320K in first 60 days.

$320K
Pipeline (60 Days)
14
Inbound Leads

READY TO BUILD YOUR EMPIRE?

These aren't hypothetical case studies. These are real campaigns that conquered real markets. Your campaign could be next.

$12M+
Client Revenue
Generated
340%
Average ROI
Multiplier
28
Successful
Campaigns
100%
Client
Satisfaction

Built By Lex Empire

"Results speak louder than promises. Every number here is real. Every campaign is documented. Every victory is earned."